Handcrafted Jewelry Websites Carry Unique Accessories

By Susan Reed


Jewelry choices often reflect the taste of the owner and when there is a preference, a buyer will search high and low for the right piece. Chain specialty and department stores normally carry trendy pieces but there are a group that appreciate a particular design or era in fashion. More people who want to stand apart from the rest when it comes to making a style statement will check out handcrafted jewelry websites.

While there are many merchant and artisan sites from which to choose, the best places to buy or sell usually follow a certain criteria. Firstly, these indicate, either by the URL or image link, whether the site is secure for conducting ecommerce. Many have their own shopping cart but there are some reputable sites that will use a third party to process payments.

The second most important factors are good images and item details. Buyers should know what they are getting and many reputable sites screen uploaded pictures from designers to ensure certain criteria is met. Details about dimensions, materials used, and other information containing certain keywords makes it easy for each item to be found with a search engine entry.

Keyword searches are great for listing a rare or unusual item. Visitors can simply enter a period, like the Roaring 20s, and come across a number of vintage, or retro pieces. The same would apply to jewelry made from recycled items. While there is no reason to stuff the description with keywords, there should be enough detail to give visitors a good idea of what they are getting.

These websites are growing in popularity mostly because of the wide selection and unique vision that jewelry designers tend to bring. While making jewelry is a skill, it also allows designers to incorporate art with function. Arts and crafts store sell materials that allow anyone to make basic pieces but skilled artisans can incorporate additional stones, trims, or whatever their heart desires.

While some create as they go along, others may work from a pattern or go with an original design. In the wide selection that many of these sites have, visitors can find something made with a rare material or something that is eclectic. Sometimes going back to trends of yesteryear can be profitable as well. If a designer wants to make this a specialty, they are most likely to stand apart from the competition.

The great thing about these merchant sites is that they will not accept anything that is not made by hand. Photos that appear to be edited are also rejected, along with pieces that appear broken. Because there is a particular price range, many of these sites will not accept fine jewelry. While the reasons may vary from one site to another, most sites are designed to appeal to the casual shopper.

Aspiring jewelry designers should know that success comes from a quality product that is marketed well. This means providing as much information as possible about their submission. They should also take more than one image of a single item. Usually, a front and side view will suffice but for something with unusual dimensions, back or rear images should be included to give the prospective buyer a better idea of the size.




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